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In research, HWTK University places special emphasis on praxis-oriented and subject-related projects in the fields of economics, technology and cultural studies. The aim of our research work is to gain insights and transmit them in our degree programmes as well as to transfer new approaches in research in such a way as to enable our students to implement them.
At present, the HWTK senate has fixed the following research focuses:

Research cluster 1: Global economy and international cooperation

The pressure of globalisation affects the structures of political and economic governance on a national and international level. While the margins for manoeuvre and possibilities of influence for global economic players are decreasing, new players claim their transformative potential, so that the institutional arrangements of the global economy and their rules are changing. Within the process of the development of new global partnerships, the commitment to good governance as well as the development of an open, rules-based and non-discriminatory trading and financial systems are particularly important.

In this research cluster, economic and social research activities focus on the examination of challenges for a post-2015 global development partnership, the impact analysis of public private partnerships in building and developing institutions in developing and emerging countries – especially in the field of education – as well as on the analysis of changes brought about by globalisation, on a national and international level, in centres and peripheries of the global economy.

Research cluster 2: Sports, Event and Tourism Management

Both in previous event and tourism research and in research on team sports, the realisation of research projects has resulted in fruitful approaches for further development in theoretical and methodological modelling, especially through relevant primary empirical research. Based on previous findings, this research cluster focuses on:

Resource Disparities between Sports, Leagues and Clubs

In alignment with previous research on team sports, further models are being developed in order to empirically test these findings. In particular, we specify the regional market model of sports leagues and test it on the basis of empirical data.

Macroeconomic Analysis of Events

Following up on previous research on events, this cluster addresses current issues in Event Management and Marketing. It particularly focuses on economic impact studies as well as econometric modelling in the area of impact research on events. In tourism research, the specifics that arise by the reason of tourism companies functioning as service providers are at the heart of the research interest. In this regard it is particularly important to extract the motives of demand and to develop management concepts for the successful marketing of corresponding offers.

Tourism Research

The tourism industry is one of the world’s most dynamic economic sectors. Sports and events play an important role in the presentation of destinations, but also for the sector of travel operators and agencies, the accommodation sector, tourist transports, spas and health resorts and the healthcare and wellness sector. In this cluster, research priorities are strategic corporate planning, the definition of long-term conceptual frameworks for strategic business segments, and the conception, implementation and maintenance of substantial and efficient system structures as well as their planning and controlling systems in the different tourist segments and in tourism policy.

Research cluster 3: Flexibility, Efficiency and Transparency for Complex Processes in Enterprises, Cross-company Nets and Organisations

Commercial enterprises, cross-company nets and organisations are generally shaped by complex processes that are nowadays still often characterised by inefficiency, rigidity and a lack of transparency, and thus have considerable deficits. In our field of research, we aim to design, to develop or to refine procedures, approaches, software models, methods and algorithms that help to remove the above mentioned deficits. On the one hand, the research results should enable and ensure the desired transparency; on the other hand, efficient model-based process adaptations/process redesigns should be enabled that take into account all current constraints and targets. Other aspects are possibilities to optimize process structures/company structures as well as the optimization of IT-based process executions, e.g. multi-resource planning and optimization.

The main idea of this research cluster is to enable or at least to promote flexibility, efficiency and transparency for enterprises, cross-company nets and organisations.

Research cluster 4: Economic aspects in cultural and artistic processes

A constitutive element of cultural and artistic developments is their interaction with economic processes. This is generally illustrated with the example of the art market, where artistic and economic aspects converge. However, other fields are equally subject to direct or indirect economic influences or, in turn, affect the economy. Among them are processes of artistic creation and reception, the emergence and further development of cultures, theory formation in art and culture and art and cultural policies.

The research cluster analyses both synchronic and diachronic aspects of these interrelations. Alongside with particular cultures, it includes transcultural as well as intercultural developments. For instance, one of the research projects addresses the consideration of works of art as commodities in 18th-century Europe.