Marketing Communications and Public Relations
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Nowadays, marketing communication and public relations are key elements of corporate management. Targeted communication is crucial for companies and organisations in times of strong competition and increasing internationalization. Consequently, the development of communication strategies, oriented towards well-defined target groups, is essential for medium-sized enterprises as well as large companies in order to establish and consolidate the company’s market position.

Module catalogue (specialisation) – Marketing Communications and Public Relations, dual study (PDF)
Module catalogue (specialisation) – Marketing Communications and Public Relations, full-time study (PDF)
Module catalogue (specialisation) – Marketing Communications and Public Relations, distance learning (PDF)

 




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