Marketing Communications and Public Relations
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Nowadays, marketing communications and public relations are key elements of corporate management. Consequently, the development of communication strategies, orientated towards well-defined target groups, is essential for all companies in order to establish and consolidate their market position. With the use of practical examples, our students learn to develop, build and sustain a company’s market position.

Module catalogue – Business Administration (English), specialisation: Marketing Communications and Public Relations, dual study (PDF)
Module catalogue – Business Administration (English), specialisation: Marketing Communications and Public Relations, full-time study (PDF)




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